Ten Tips For Increasing Traffic to Your Website

Are you looking for ways to help your website rank higher in search engines such as Yahoo, MSN and Google? If so, you might be surprised to learn that increasing your search engine ranking is actually easier than you might think. By following these ten tips, you can effectively improve your website's ranking without having to spend a great deal of money.

Tip #1: Good Clean Design
Always keep webistes simple and easy to understand. You have about 5 seconds to convince a visitor to stay on your website. If the navigation is confusing, or the visitor has no clear idea what your website is really about, then you might want to rethink your overall design and site architecture.

Tip #2: Keep Your Old Domain When Possible
If you are trying to give your website a facelift, you might be considering purchasing a whole new domain name for your site. Unless it is absolutely necessary to make a change, you should always try to keep the domain name you already have. Search engines place a higher value on domain names that have been around for awhile, so don't lose out on the clout you have built up over time. A 301 permanent redirect, if performed carefully will also yield the same results.

Tip #3: Base Your Design on Your Keywords
When setting up the navigation system for your website, consider the keywords that are being searched the most frequently by your target audience. Are they researching brand names or are they searching for products with specific characteristics? Are they looking up specific types of products within your niche or are they looking for broad categories? Once you have learned this information, you can use those terms to help increase your search engine visibility while also improving navigation and overall architecture for your visitors.

Tip #4: Take the Time to Research Your Keywords
In order to choose the best set of keywords, you need to get a good understanding of the needs of your target audience. This means gaining a better idea of the kinds of words and phrases your audience is searching. Research tools such as Google's Keyword Tool or Wordtracker will help you find the right keywords that are actually being searched, not what you think it should be.

Tip #5: Make Your Site Conducive to Search Engine Spiders
If the search engine spiders can't crawl through your site, they won't be able to identify all of the wonderful things you have included within it. Keep in mind that the spiders can't complete forms or read JavaScript links and menus. They also have a hard time interpreting Flash and graphics, so be certain to include HTML links on every page to help the spiders find everything on your website.

Tip #6: Use Descriptive Labels
The clickable part of your text, which is also referred to as its anchor text, should be descriptive as possible. Rather than simply saying "click here" and creating a link from those words, write a descriptive phrase instead. Not only will this help your readers better understand what they will be redirected to, it also provides you with a great opportunity for using your keyword phrases in a productive way.

Tip #7: Use the Keyword Phrase in the Page Title Tag
Search engines generally weigh meta title tags rather heavily. Therefore, you should be certain to use your desired keyword in the title tag for that page. This information will also show up as the clickable link that leads to your site from the search engine results, so make certain it is title that will draw interest from your target audience. Be sure that the title tag text actually corresponds to the content of the page.

Tip #8: Create Great Copy
After selecting your keywords, create copy around those words that is helpful to your target audience. In addition, make certain the copy can be "seen" by the search engines rather than being hidden in Flash or buried in graphics.

Tip #9: Create a Link-Worthy Site
Your site will enjoy an increase in search engine ranking if other sites create links to your site. By creating a website with helpful and informative content, other sites will be more likely to link back to yours.

Tip #10: Don't Determine Success by One Phrase
Many web owners become a bit obsessed about where their site is ranking with a specific keyword phrase. Don't rank the success of your website based on which spot it holds from a certain phrase. Rather, measure your success based on the amount of traffic you are receiving, the number of conversions you are making and the number of sales you are completing. Afterall, good rankings is only a means to an end.


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